Apex Logic

Protect & Enable

Services.

Brand

Brand Identity

Design

Messaging

Positioning

Print + Packaging

Apex Logic, a leader in empowering clients to strengthen and sustain strategic advantage in an ever-evolving global environment, partnered with Foundry to embark on a transformative rebranding journey. Previously, its brand image didn’t fully capture the sophistication and depth of its offerings, particularly in Risk Assurance and Capability Design & Development.

To address this, Foundry developed a comprehensive brand strategy aimed at aligning Apex Logic’s image with its core services and resonating with a global audience. The process began with an in-depth brand discovery phase, including interviews and workshops with the Apex Logic team to uncover their mission, values, and unique value propositions.

Building on these insights, a new brand strategy was crafted to highlight key attributes and shape messaging that underscored Apex Logic’s dynamic, high-impact solutions. This was complemented by the creation of a refined visual identity, including a new logo and visual elements that encapsulated the sophistication of Apex Logic’s services.

A carefully selected color palette and typography were chosen to convey professionalism and innovation, enhancing brand recognition across all touchpoints.

The rebranding culminated in a multi-channel marketing campaign to launch the new brand, featuring targeted messages that showcased Apex Logic’s evolved service offerings and reinforced its industry leadership.

The outcome was a revitalized visual identity and a strategic repositioning of Apex Logic as a provider of impactful, discreet solutions. The new branding significantly increased visibility in target markets, reinforced industry authority, and garnered positive feedback from clients and stakeholders. This strategic rebranding effectively communicated Apex Logic’s unique value proposition, solidifying its position in a competitive global landscape.

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