Foundry

The ’10 Year Sustainable Pathway’ project is designed to guide governments in building and managing more sustainable buildings. Foundry was entrusted with creating a cohesive visual identity and a suite of materials to communicate this strategic roadmap effectively.

We developed a brand identity that reflected the principles of sustainability, using a nature-inspired colour palette and modern typography to ensure clarity and impact. To maintain consistency across all platforms, we created a comprehensive brand toolkit. A crucial part of this project involved identifying and advising on the core information that could be developed into infographics. These infographics, along with custom illustrations, were designed to make complex sustainability strategies more digestible and engaging for the target audience.

The centrepiece of the project was the roadmap document, crafted in both print and digital formats. We also produced an accessible PDF, ensuring that all stakeholders could easily navigate and understand the content, regardless of their physical abilities or technological access.

The results were significant. The clear and consistent branding, along with carefully designed infographics and illustrations, made complex information more approachable, leading to increased stakeholder engagement. Foundry’s strategic approach in highlighting key information through visual tools empowered governments to pursue a more sustainable future in building management.