Foundry

We partnered with Region Media, a local media company, to undertake a re-branding as part of their expansion into new regional locations. This re-brand aimed to strike a balance between preserving the company’s existing identity and projecting a fresh vision for the future. At its core, the re-brand was guided by the brand essence ‘Local Everywhere,’ emphasising the importance of maintaining a strong local and community presence.

The challenges were clear: Riotact and Region Media needed to evolve its identity to support expansion while staying true to its local roots.

The objectives encompassed:

Re-branding: Develop a refreshed, contemporary brand identity that encapsulated the essence of the local community.

Engagement: Create a user-friendly website, a new app, and updated print and advertising materials to enhance audience interaction.

Comprehensive Applications: Implement the new branding strategy across signage, stationery, and business products to effectively promote the company’s offerings.

Foundry’s strategy combined modern design with a touch of tradition, aligning seamlessly with Riotact and Region Media’s ‘Local Everywhere’ message. This was implemented across various applications, including an upgraded website and app, print materials, signage, stationery, and promotional products.

The results included:

• Fresh Identity: The new branding successfully merged tradition and modernity, encapsulating the company’s local essence.
• Improved Engagement: The revamped website and app enhanced user interaction with the platform.
• Unified Branding: The new branding strategy was consistently applied across different offerings, materials and products.

Foundry’s re-branding of Riotact and Region Media preserved the company’s local values while projecting a contemporary identity, paving the way for successful expansion into new regional locations.