Foundry

Woden Contractors is one of Australia’s oldest privately owned civil construction companies. Strong financial management, steady growth and the reinvestment of profits in the organisation’s people and equipment have allowed the company to operate with financial stability and invest in modern technology.

In need of a new identity to mark 60 years of business and to celebrate a change in ownership, FoundryCo developed an identity that is bold & contemporary while reflective of the brand’s heritage.

Known for their capacity to produce high-quality work in the civil engineering field and a strong workplace culture that focuses on people and relationships, our team had the perfect platform to develop a new identity that positions Wodens as a progressive industry leader in Civil Engineering.

Using a core set of strategic insights, FoundryCo created a contemporary, dynamic and meaningful brand identity utilising bright colours and bold typography to introduce a new era for Wodens.