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ION DNA, Canberra’s only all electric vehicle showroom required naming and a brand identity as part of their launch strategy for the new business. This was to be Australia’s first electric vehicle showroom and had a vision for leading “the charge” and championing the uptake of electric vehicles in the ACT and beyond.
 
FoundryCo set about designing a  brand that is reflective of the business philosophy and
the vehicles that they sell.
 
The outcome is a identifiable, dynamic and progressive brand identity that looks like no other car sales brand you’ve ever seen before, and clearly positioning them as a car showroom with a difference.

No matter how large or small your project is, let’s chat to see how we can help