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The new UNSW City Campus will bring world-class research, education and innovation to the heart of Canberra City.
A development located in the innovation corridor that is set to rejuvenate and rediscover the City’s east, providing a space to connect university, industry and government. UNSW Canberra is creating a purpose-built precinct for the collaboration and discovery needed to drive global change.
The new precinct development is a bold plan that requires an idea that reflects the ambitions and promotes the start of a brave new journey for UNSW Canberra, and for Canberra itself.
Extraordinary Lives Here!
This visual concept draws inspiration from the location of the UNSW Canberra campus, located at the city’s end of the parliamentary triangle.
A concept lead by the triangle and the hexagon that distinguishes the city’s location. These shapes also draw the comparison to the idea of a starting, location or meeting point and an exclamation mark.
The starting point for this project, future study, or a new connection, and an exclamation to emphasis excitement and energy for the new precinct.
These visual assets strongly endorse our proposed campaign statement of ‘Extraordinary Starts Here’.
The design style reflects our proposed campaign statement with the bold use of UNSW Canberra colour and dynamic typographic and graphic treatments.
This campaign statement not only promotes the development of the UNSW Canberra campus but also explores the idea of being involved with the precinct on a community, educational or business level.
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