The Dog on the Tucker Box
Developing a brand for an Australian icon, cultivating Australian spirit, one visit at a time.
Services.
Brand
Brand Identity
Brand Strategy
Design
Digital
Messaging
Positioning
Print + Packaging
The Dog on the Tucker box (DOTT), an iconic Australian landmark, is embarking on a transformational journey. The historic statue, a revered site, is set to evolve into a thriving historic tourism destination. This development includes plans for a brewery, bakeries, camping facilities, and an extensive food and beverage offering. DOTT aims to create an attraction drawing visitors from across Australia and beyond.
Our mission encompassed several key objectives. First and foremost was preserving the historical significance of DOTT while modernising its image. To achieve this, we developed a brand strategy that balanced heritage with contemporary appeal, ensuring the site’s cultural significance remained intact.
The brand’s visual identity underwent a transformation, merging traditional and modern elements. The chosen color palette, typography, and logo design reflected DOTT’s journey towards a vibrant future.
Simultaneously, we worked on design for a unique product range, featuring specialty dog food, craft beer, and artisanal coffee, products that are designed to resonate with visitors, carrying the essence of the DOTT brand.
The proposition of the transformation into a historic tourism destination has been met with enthusiasm and excitement. DOTT’s brand strategy and identity maintain historical charm while embracing a fresh and appealing image. The unique product range enhances the DOTT experience, allowing visitors to take a piece of the iconic site with them.
Our collaboration with The Dog on the Tucker box has successfully revitalised its brand and expanded its legacy as an enduring Australian icon. The brand strategy and unique product offerings add a new dimension to the DOTT experience, ensuring its continued allure for generations to come.
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