Foundry

In a union of two of Australia’s foremost Criminal Law firms, Foundry was entrusted with the task of defining a cohesive brand for the newly merged entity, Hugo Law Group. The primary objective was to create a brand that unifies and promotes the new organisation, leveraging the strengths of both firms.

As part of the brand strategy development process, we delved into critical insights that ultimately became the bedrock of Hugo Law Group’s core values. Drawing from these insights, we fashioned a distinctive brand identity and messaging that portrays Hugo as a steadfast advocate for their clients, unwavering in their commitment to support them during challenging times. Hugo Law Group emerges as a law firm dedicated to defending their client’s perspective, standing firmly ‘in their corner’ when they need it most.

Foundry developed a empathetic, refined, and robust suite of brand materials. These materials encapsulate the notion of multiple sides and reinforce the idea of Hugo Law Group as a dependable, dedicated, and trustworthy partner throughout their clients’ legal journey.

Additionally, we developed a lead-generating website designed to attract potential clients and a comprehensive brand toolkit to ensure consistent brand implementation. Furthermore, a suite of business communication materials was created to support Hugo Law Group in effectively conveying their message.

Foundry’s branding work succeeded in harmonising two of Australia’s best criminal defense firms into the unified and client-centric entity of Hugo Law Group. With a new lead-generating website, a comprehensive brand toolkit, and a suite of business communication materials, Hugo Law Group is  well-equipped to champion every client’s story with commitment and unwavering support.