Crunch

Your sidekick to hospitality success

Services.

Animation

Brand

Brand Identity

Brand Strategy

Design

Digital

Environments

Exhibitions

Messaging

Naming

Positioning

Print + Packaging

Social Media

Crunch, a community platform for the hospitality industry, sought to create its brand to better connect with small to medium business owners. Foundry developed a comprehensive brand strategy, including positioning, narrative, mission, brand voice, and a robust visual identity system.

The brand positioning established Crunch as an enabler of change and empowerment within the hospitality industry. We crafted a story highlighting Crunch’s role in connecting businesses, providing real-time guidance, and combating professional isolation. The brand values emphasized trust, empathy, authenticity, passion, experience, and community, encapsulating the essence of “Enablement Built-In.”

We developed a mission to empower hospitality business owners to solve core challenges, build connections, and inspire bold ideas. Our narrative communicated Crunch’s commitment to providing pragmatic guidance and fostering a collaborative community.

We created a brand voice that is friendly, knowledgeable, supportive, and practical. The visual identity features a simple, recognizable, and dynamic wordmark, coupled with a vibrant yet professional color palette, reflecting the brand’s supportive nature. Image themes focused on food and beverage, service, business owners, and team dynamics, establishing a consistent visual style across all brand touchpoints, including social media, mobile apps, posters, presentations, landing pages, and merchandise.

A comprehensive brand style guide was compiled, detailing the use of logos, color palettes, graphics, and application guidelines to ensure consistency across all brand materials.

Foundry’s work with Crunch exemplifies the importance of a well-defined brand strategy and cohesive visual identity. By focusing on clear positioning, a compelling narrative, consistent brand voice, and robust visual elements, Crunch is now well-positioned to achieve its mission and drive meaningful change in the hospitality industry.

No matter how large or small your project is, let’s chat to see how we can help