Foundry

Design Community is a leading exhibition design agency based in Australia, working with space, form, materials, finishes, and context in ways that create unique and immersive experiences. With a focus on innovation and creativity, Design Community sought to revamp their online presence to better showcase their portfolio of work and attract new clients.

Project Goals

Create a visually stunning website that reflects Design Community’s innovative approach, showcasing the agency’s portfolio with high-impact design elements. Improve user engagement through subtle interactive features and enhance accessibility by incorporating high-contrast typography.

Approach

We began by conducting thorough research into the latest design trends and exploring innovative concepts that would set Design Community apart. We collaborated closely with the client to understand their brand identity, target audience, and design preferences. Understanding the importance of accessibility and visual impact, we opted for high-contrast typography throughout the website. Bold combinations of serif and sans-serif fonts were chosen to make a bold statement while maintaining readability.

The use of vibrant colours against a clean background further enhanced the contrast, making the text pop and capturing users’ attention. To showcase Design Community’s work effectively, we incorporated dynamic visual elements such as high-resolution images, videos, and animations. These elements were strategically placed to create a visually engaging experience for visitors while maintaining fast loading times and optimal performance across devices.

We integrated subtle interactive features to encourage user engagement and exploration. Hover effects, parallax scrolling, and interactive galleries were strategically implemented to draw users’ attention to key content and encourage interaction without overwhelming the user experience. Recognizing the importance of mobile responsiveness, we ensured that the website was fully optimized for seamless viewing on all devices. We implemented a responsive design framework and conducted extensive testing to guarantee a consistent and intuitive user experience across smartphones, tablets, and desktops.

Results

The use of high-contrast typography and dynamic visual elements has significantly elevated Design Community’s online presence, capturing the attention of visitors and leaving a lasting impression. The subtle interactive features have successfully encouraged users to explore the website further, resulting in increased engagement and interaction with Design Community’s portfolio of work.

Since the launch of the new website, Design Community has received overwhelmingly positive feedback from clients and industry peers, praising the website’s design aesthetics and user-friendly interface. The revamped website has not only attracted new visitors but has also led to a noticeable increase in client inquiries and conversions, demonstrating its effectiveness as a powerful marketing tool for Design Community.

Conclusion

Through a strategic combination of high-contrast typography, dynamic visual elements, and subtle interactive features, we successfully built a custom website for Design Community that not only showcases the agency’s work to the fullest but also enhances user engagement and drives business growth. By prioritizing creativity, accessibility, and innovation, we have helped Design Community establish a dynamic online presence that sets them apart in the competitive design industry.

View our work for Design Community here: designcommunity.com.au