< be a drag >




Art Direction

Brand Identity



Print + Packaging

ION DNA, Canberra’s only all electric vehicle showroom required naming and a brand identity as part of their launch strategy for the new business. This was to be Australia’s first electric vehicle showroom and had a vision for leading “the charge” and championing the uptake of electric vehicles in the ACT and beyond.
FoundryCo set about designing a  brand that is reflective of the business philosophy and
the vehicles that they sell.
The outcome is a identifiable, dynamic and progressive brand identity that looks like no other car sales brand you’ve ever seen before, and clearly positioning them as a car showroom with a difference.

Need a design partner that cares as much about your brand as you do.
Let’s chat.