Foundry partnered with ACT Government to rejuvenate the Healthier Work initiative. The project aimed to create a modern, professional brand that resonated with the target audience, enhancing its effectiveness.
Healthier Work faced recognition issues, an outdated image, and struggled to engage with businesses effectively. Foundry was tasked with reinvigorating the initiative and increasing its relevance.
The objectives were clear: create a modern brand identity, increase recognition, convey professionalism, and improve engagement. Foundry undertook in-depth research and analysis to understand the target market and competitors, developing a brand strategy that emphasised the initiative’s values and mission.
A contemporary brand identity emerged, featuring a refreshed logo, a new color palette, and typography that conveyed professionalism and relevance. Foundry designed a range of assets, including brochures, posters, a revamped website, social media graphics, and presentations for a cohesive brand experience.
The results were celebrated by Healthier Work team, with enhanced recognition, improved engagement, and a greater sense of professionalism. Positive feedback from stakeholders and the community underscored the success of the re-brand.
In conclusion, Foundry’s strategic re-brand of the Healthier Work initiative achieved its goal of promoting workplace well-being effectively in the ACT, breathing new life into a valuable program.